Content audit, copywriting, creation of texts for the website

Regardless of your industry, range of services or products, writing good copy should always be a responsibility. It's like you're talking to your client face to face. Boring copy, spelling errors and poor grammar will reflect negatively on your business, giving the impression of a lack of professionalism and insufficient attention to detail.

In addition to confirming your competence, creating content for the site plays an important role in promotion, so it needs to be optimized.

Site content optimization

Content optimization is much more than just writing content with lots of keywords to drive traffic to your site. This is the creation of quality content for search engines and people.

Regardless of your business, the content of the site should solve two problems: addressing the end user (customer, client) and solving a specific problem. Achieving these goals, as well as a good ranking in the Google search engine, is what SEO copywriting is all about.

SEO text optimization is keyword research, then choosing a specific keyword and using it to write quality content. Google displays web pages in search results based on the page's authority and relevance.

Website content is one of the most valuable business assets. It has the potential to attract customers and convince them to use your services.

What is a content audit?

A content audit is a complete list of site content, including text, images, videos, and downloads. This way you can evaluate the existing content, which will help determine which area of ​​the site needs the most attention. Content audit is the first step in website improvement.

The purpose of a content audit can be different: SEO optimization, conversion increase, brand renewal.

Regardless of your end goal, site content auditing helps:

• Improve SEO and site performance, detect broken links, missing title tags and meta description;

• Update outdated information;

• Detect gaps in content.

Creating texts for websites

Coral media creates texts for websites with a clear understanding of user expectations and their purpose of visiting the site.

Tips for writing quality content:

• When writing content for a website, think about how you want to present the project to other people.

• Start writing content by understanding users. Keep in mind that users pay less attention to text when viewing websites than when viewing a paper publication.

User Understanding Principles:

In general, all users are impatient. Your text should be persuasive and short in order to grab attention. Keep in mind a few facts before you start writing texts:

• The user visits the site for a specific purpose and quickly leaves it if he does not find what he wants;

• Visitors tend to quickly scan page titles rather than read every word;

• People quickly switch between pages in search of relevant information.

What to avoid

There are a few pitfalls you should always try to avoid when writing text for a website:

• bragging and overly dynamic PR;

• long and dense blocks of text;

• terminology inconsistency;

Order text writing

Unlike science fiction writers and journalists, Coral media writes texts for users. They can be written to promote a product or demonstrate knowledge.

Content writing is used in various companies regardless of their field of activity. This became especially true with the advent of Internet marketing, which made it possible to conduct a dialogue with customers, pushing them to make a purchase or service.