Developing a loyalty program encourages your customers to purchase additional products and services. They also form customer loyalty. Today we create and implement loyalty programs for almost any area: trade, medicine, entertainment, hotel business, banking, etc.
- Development of loyalty programs
- Software development for loyalty programs
- Mobile app for shoppers
- Injection
Increase the frequency of visits to the site or visits to the store, increase the number of orders, prevent customer churn.
Increase in the average check, increase in the share of purchases of high-margin goods.
Reduced abandoned carts and returns, reduced redemption on delivery, optimize inventory through a better understanding of customer needs.
Development of a loyalty program platform, integration of a CRM system, creation of a personal client account and connection of applications.
- Loyalty management
- Smartphone apps
- Collecting customer data using electronic questionnaires
- Different channels of communication with buyers
- Application integration
-
Formation of the loyalty program concept -
Planning the implementation of the concept -
Tool selection and development -
Loyalty Program Launch
Thanks to the development of technology, it is now possible to serve customers directly by their mobile phone number, and the issuance of plastic or paper cards is used less and less.
The company "Coral media" provides custom-made loyalty program development services, we also implement cardless loyalty programs. The creation of a loyalty program platform is carried out using modern technologies, this allows our customers to receive such advantages as: the development and connection of a loyalty program mobile application and the ability to integrate with the client's existing IT infrastructure.
Main types of loyalty programs
1. Loyalty bonus program - the client receives a bonus after he has made a purchase of a product or service. Unlike a discount, consumers perceive a bonus as a real gift. Such a loyalty program makes people positive emotions
2. Multi-level loyalty program - customers are divided into several levels: silver, gold, platinum - according to which they are assigned a certain status, and sometimes they are issued membership cards. A multi-level loyalty program provides for long-term cooperation between the company and consumers. Such a scheme is more often used in those areas where people apply repeatedly
3. Loyalty program: access to VIP features for a fee - by paying a certain amount, the client receives additional features. For example, expedited delivery of goods.
4. Customer Loyalty Program: Shared Values - a consumer can choose a certain company because they promote values that are understandable and close to him.
5. Loyalty Affiliate Programs - sometimes, to attract customers, different companies can combine their loyalty programs. Thus, bonuses and discounts received from one company, the client can use in another.
6. Loyalty programs with game elements (gamification) - a game element integrated into the purchase process is able to stimulate consumer interest.
13
19.07.2022