A full cycle of work on projects was provided, which was aimed at the introduction of modern tools from the field of e-commerce. At the very beginning of the work, large-scale marketing research of the audience of buyers was carried out, a market analysis was carried out and a work schedule was drawn up. Taking into account the target audience, convenient and high-quality functionality was developed, the use of which will not leave indifferent the bride who visited the site. During the development of the selling site, the following functional components were implemented: a personal user account, a shopping cart, adding a product to the “favorites” section, sorting and filtering products into several categories, the ability to quickly buy, reviews, a map, etc. At the end of the work, we received the desired result that meets all the requirements and wishes of the client.