Contextual advertising, order PPC services in Kharkiv, Ukraine

The essence of contextual advertising

The contextual advertising system scans the content of a web page to determine key phrases. The system then displays relevant ads based on the content of the websites the user is browsing. For example, if a blog or forum contains discussions about different types of search engines, then a search engine announcement might appear on the page.

The effectiveness of contextual advertising

The popularity of contextual advertising lies in the fact that, as a user, you want to see ads aimed at you and your interests.

When it comes to business, you want to target your ads to interested users.

Types of contextual advertising

• Inline contextual advertising

• Contextual advertising in the text - displays the ad directly in the content of the page.

• Pop-up ads are the most popular type of contextual advertising.

Also, contextual advertising can be one of the ways to monetize the site.

Tips for contextual advertising:

• Determine the overall fit from your site

If contextual advertising of the site did not bring the expected results, do not forget to check other forms of website monetization. For example, affiliate programs.

• Develop quality content for your users

The more quality content you have, the greater your chances of making money on contextual advertising.

• Increasing the visibility of your site

Increasing traffic and continually improving your website is a good way to improve revenue, not just contextual advertising.

• Diversify your keywords